In his first audiobook, Tony Hsieh - the widely-admired CEO of on-line shoe retailer, Zappos, explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors and backers. Using anecdotes and stories from his own experiences and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success. Even better, he shows how creating happiness and record results go hand-in-hand. He starts with the 'Why' in a section where he narrates his quest to understand the science of happiness. Then he runs through the ten Zappos 'Core Values' such as 'Deliver WOW through Service,' 'Create Fun and A Little Weirdness' and 'Build a Positive Team and Family Spirit' and explains how you and your colleagues should come up with your own. Hsieh then details many of the unique practices at Zappos that have made it the success it is today, such as the philosphy of allocating marketing money into the customer experience, thereby allowing repeat customers and word-of-mouth be their true form of marketing. He also explains why Zappos's main priority is company culture and his belief that once you get the culture right, everything else - great customer service, long-term branding - will happen on its own. Finally, Hsieh explains how Zappos employees actually apply the Core Values to improving their lives outside of work - and to making a difference in their communities and the world.
Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Tuy nhiên tuỳ vào từng loại sản phẩm hoặc phương thức, địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, ...
|Công ty phát hành||Hachette Book Group|
|Nhà xuất bản||Hachette Book Group|
|Tác giả||Tony Hsieh|
|Ngày xuất bản||12-2012|
|Kích thước||179 x 127 x 23 mm|
english books brain how works taleb 7 habits of highly effective people harvard business review hbr emotional intelligence time management linear thinking the art of thinking clearly human resource management project management havard business review smarter faster better negotiation emotional intelligence crossing the chasm trump zero to one think and grow rich english version elon musk english book good to great getting to yes work rule black swan the making of a manager elon musk how the billionaire david allen how successful people lead 7 thói quen hiệu quả