Delivering Happiness : A Path to Profits, Passion and Purpose (Mass Market Paperback)

Tác giả: Tony Hsieh | Xem thêm các tác phẩm Management - Leadership của Tony Hsieh
Delivering Happiness In his first audiobook, Tony Hsieh - the widely-admired CEO of on-line shoe retailer, Zappos, explains how he created a unique culture and commitment to service that aims to...
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Giới thiệu Delivering Happiness : A Path to Profits, Passion and Purpose (Mass Market Paperback)

Delivering Happiness

In his first audiobook, Tony Hsieh - the widely-admired CEO of on-line shoe retailer, Zappos, explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors and backers. Using anecdotes and stories from his own experiences and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success. Even better, he shows how creating happiness and record results go hand-in-hand. He starts with the 'Why' in a section where he narrates his quest to understand the science of happiness. Then he runs through the ten Zappos 'Core Values' such as 'Deliver WOW through Service,' 'Create Fun and A Little Weirdness' and 'Build a Positive Team and Family Spirit' and explains how you and your colleagues should come up with your own. Hsieh then details many of the unique practices at Zappos that have made it the success it is today, such as the philosphy of allocating marketing money into the customer experience, thereby allowing repeat customers and word-of-mouth be their true form of marketing. He also explains why Zappos's main priority is company culture and his belief that once you get the culture right, everything else - great customer service, long-term branding - will happen on its own. Finally, Hsieh explains how Zappos employees actually apply the Core Values to improving their lives outside of work - and to making a difference in their communities and the world.

Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Tuy nhiên tuỳ vào từng loại sản phẩm hoặc phương thức, địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, ...

Thông tin chi tiết

Công ty phát hànhHachette Book Group
Nhà xuất bảnHachette Book Group
Tác giảTony Hsieh
Ngày xuất bản12-2012
ISBN-139781455508907
Kích thước179 x 127 x 23 mm
Loại bìaPaperback
Số trang304
ISBN-109781455508907
SKU2347359474181
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