Principles Of Marketing
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Present five major themes using a clear and compelling customer-value approach
The text’s innovative customer-value and engagement framework ties together key concepts, and details how marketing creates customer value and captures value in return. From beginning to end, this marketing process model builds on five major customer value and engagement themes:
Creating value for customers in order to capture value in return
 Engaging with customers using today’s digital and social media
Building and managing strong, value-creating brands
 Measuring and managing return on marketing
Fostering sustainable marketing around the globe
Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Tuy nhiên tuỳ vào từng loại sản phẩm hoặc phương thức, địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, ...